Interview with Amber Moffat


Would you dangle the moon? We would!

Perth’s very own Amber Moffat has written a children’s book about doing just that – ‘I Would Dangle the Moon’ launches this Saturday afternoon at Paper Bird in Fremantle. All welcome!

We were lucky enough to chat with Amber about the creation of this very special story.

Firstly, how did this book come about? Have you always had moon dangling thoughts?

Hmm that’s a tough one! I think the idea for this picture book just popped into my head one day a few years ago, but I think it probably came from my childhood thoughts and daydreams originally.

How did you create the illustrations – were they done digitally?

The illustrations are hand-painted, with a little bit of collage. I do paint some elements separately and scan them so I can play with the composition digitally. I also adjust the colour and make layers digitally.

You’re originally from Dunedin in NZ and you just launched your book there last week. Are there any NZ threads in the story that we can look out for?

I think the mountains that feature in the book are definitely related to me growing up in the South Island of NZ. My dad is a keen climber and my childhood cat was called Mountain, so mountains have always loomed large in my imagination.

The book will be launching here on Saturday in Fremantle, tell us about what will be happening on the day?

There will be art activities for kids, piñata-smashing and cake-eating! I will be signing copies of the book too. My dear friend and mentor, Perth author/illustrator Briony Stewart is launching I Would Dangle the Moon.

Lastly what were your favourite books as a youngster?

There are so many, but right now the top four that come to mind are: The Bunyip of Berkley’s Creek by Jenny Wagner and Ron Brooks; The Lion in the Meadow by Margaret Many and Jenny Williams; The Hunter and His Dog by Brian Wildsmith and Dogger by Shirley Hughes.

You can find all the details about Amber’s launch right here.



Seasons greetings from the very merry team at Super Minimal.  We look forward to 2019 and all the good stuff it will bring.

We’re back on the 14th Jan – until then happy holidays!

Christmas Wishes


Another Super productive year done and dusted.  Thank you so much to all our awesome and inspiring clients who chose to work with us over the past 12 months.

2017 was huge and we set a whole bunch of sites loose on the web including Fremantle Shipping News, Design Theory, Peedamulla Campground, Longreach Recruitment and Bruce McKinven.   We also launched our OWN new website to top that off.

We’ve just marked our 5 year anniversary as a studio (yip yip!) and we look forward to working with many more interesting folk on many more interesting projects in 2018.

Happy holidays and enjoy the festivities!

Super Minimal Team



This has been our biggest and best year!

Thanks to everyone whose chosen to work with us over the past 12 months. Thanks to everyone who’s recommended us to their friends and families and thanks to everyone who’s liked and followed us in this strange old land of the interwebs.

We love our clients and without your guys there would be no websites to make.

Happy holidays and bring on 2017!


Super Minimal Prize for Creativity


On Friday we awarded our annual ‘Super Minimal Prize for Creativity’ to a graduating design student at The West Australian Academy of Performing Arts aka WAAPA!

This year the winner was Rozina Suliman who’s very cool image choices and original ideas won her a new website to enter the industry with.

Congrats Rozina!


Daikanyama T-Site


If you’re ever in Tokyo an absolute must see is the very cool Daikanyama T-Site.  Recently named one of the top 20 most beautiful bookstores in the world this architectural wonder is themed around the idea of ‘a library in the woods’.  Amongst the new books for purchase there is also an archive of over 30,000 magazines from the 60’s and 70’s.

Three ‘t’ covered building wings connect together along Magazine Street, a 55-meter long aisle that cuts through the middle at ground level. This design by Klein Dytham Architecture was the winning submission from among 80 firms and we have to say the right choice was made – this place is truly amazing! 




Have a futuristic New Year


Happy New Year!! We’re back with a bang and have a few exciting projects in the pipeline. The future is looking good.

Bring on 2016..!


Merry Christmas


Merry Christmas and thanks to everyone for your support this year! This amazing origami Christmas tree was on display a few years back at the Natural History Museum in New York. Wouldn’t mind it at our house this season!